Search Engine Marketing


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The book you are about to read deals with the topic of search engine optimization and
everything related to understanding it – from how search engines do what they do, to how you
can use them to promote a business or website and incorporate SEO into a marketing strategy.
We will start with looking at what search engine optimization is in a nutshell, what it has to
offer to the webmaster of a website and what are the common SEO techniques being used.
People are the key to the internet, as the internet is supported by the development of content
from the global community and is used by the same community in the form of search engines.
And that is why we will be looking at how people use search engines


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